Done-for-you copywriting essentials
for creative brands & small businesses

Spotlight your story, pull in your people, and watch your business skyrocket when you're being real.

I  am  in

Raise your hand if you’ve ever felt personally victimized by writing your website’s words.

Writing and rewriting the heck out of your copy.
Stringing together words that kinda work to sell your specialty.
Hoping potential clients trust you’re the go-to guru.

Writing and rewriting the heck out of your copy.

Stringing together words that kinda work to sell your specialty.

Hoping potential clients trust you’re the go-to guru.

You knock out a few passionless projects.

Evolve your offerings.

Build a spirit squad of loyal supporters.

It’s time for a revamp to show your growth.

however...

Touching your precious web copy masterpiece?
The risk of losing your brand’s clarity and consistency?
**clutches pearls** You couldn’t.

Touching your precious web copy masterpiece?

The risk of losing your brand’s clarity and consistency?

**clutches pearls**
You couldn’t.

...Writing is freaking hard.

(Believe me, I’ve got ink smudges on my hands every day to prove it.)

Finding the right recipe to express your solely-you-value is even harder.

You’re at your laptop, primed to type, and that dang cursor steals your voice, Ursula-style.

When you can’t spare one second of your full-time schedule learning ever-changing, brand-building practices...

Incoming! Lies from the pesky burnout rain cloud overhead claiming, “You shouldn’t be doing this.”

Strategic copy shatters the fourth wall that blocks your message, but...


Knowing who you are, who your people are, and how you (especially) provide top-of-the-line service for them, zaps your content with confident know-how.

Your ideal audience pays attention to the red-hot flare you’ve launched into the market. You spend fewer tears telling imposter syndrome to eff off and more time creating transformations for clients who believe in you.

(And let’s be real. When you’re delivering top-tier work from a place of mental rest, you become waaay more profitable.)

Your people aren’t buying your services.

They’re buying who they can be with your help.

complimentary crystal ball session

imagine...

Writing for your business on autopilot without scrambling for inspiration, time, and answers to your content questions.

DMs sliding into your inbox: “Can we schedule a call? I read your site. It’s like you’ve been snooping around in my head.”

Crisp vocal clarity you only get while singing in the shower—but for sharing your story.

My endgame?

Crafting copywriting tools for
brand story serenades to your
audience.

My name’s Kaylene; I’m an aquarius.

I enjoy:
            sunsets
            long walks on the beach
            writing for changemakers

And, friend? I’ve got you.

BCE (Before my Copywriting Era):

I planned memorable live experiences, reaching tons of fans from the chaotic world backstage.

Now? I work behind the curtain helping creative professionals bump the volume on their secret sauce.

Together, we convert website lurkers into buying believers who feel and remember your brand.

tl;dr: I write dreamy words and you get dreamy clients.

read my   tale

Let's get your words together. you have a business to run.

website copy

BRAND OWNER COLLATERAL

BRAND MESSAGING

If your website's words aren't working, take a look at your copy. It's lacking some flavor: your secret sauce. Turn readers into buyers with heartfelt, Google-friendly words that work for your ideal audience. You’ll get a proven copywriting process to find your brand's soul (and custom copywriting essentials) so you can keep writing like you long after the copywriter's gone.  

So many things happen in your business on a day-to-day basis. Writing emails, welcome guides, offboarding kits, and additional collateral all the time? For a big picture entrepreneur like you, let's call it what it is: soul-sucking busy work. Revamp your backend with branded client-facing copy designed to convert, engage, & delight clients at every step of your process.

Got the gift of gab, but need a better handle on how to clearly market your brand to your audience? You’re ready to differentiate. Get signature tools to write emails, social media captions, and convey everything you need in a purposeful, engaging voice. Here's to never wasting time blanking at a blinking cursor again. 

- emily w. , 
 emily veinberg pho  tography

Btw...this you?

“Kaylene's talent speaks for itself. First off, she is a literal word wizard. She dug deep into who I am and created copy that truly feels like I wrote it. She doesn't just write your copy and leave you. She provides you with helpful resources to ensure that what you write matches your new web copy. I truly am so grateful for her and would choose her over and over again.”

‘Nuff said. Join other creative professionals who are singing their stories, too.

ready to re-discover your brand voice?

2021's books are closed. Let's get you first priority in 2022.

Be the first to know when dates open... (& snag a special new year's bonus when you do! 🎉)

Hate sounding smarmy or sales-y when writing for your business?

Check out my favorite writing tips and tricks.

I wax poetic on wrangling your words into a converting message—

without trading in your soul.

binge read my blog